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What to Sell on Etsy: The Best Categories To Make the Most Money

Are you thinking about starting a business on Etsy? Read this post first – learn what to sell on Etsy to make the most sales and build your business quickly.

I’ve been selling on Etsy for over 10 years now and I’ve seen a lot of fads come and go. But, there has always been a few particular categories that have been popular since the beginning.

Throughout the list below, I’ll share those with you, but before we get to that…let me ask you a question.

The Best Categories on Etsy - Food Life Design

What do you want to sell on Etsy?

Seriously. You have to enjoy making what you’re selling. If you don’t like the product or the process of what you’re selling, then you’ll hate having your own business.

And what would be the point of that?

The whole idea of starting a business on Etsy is to get out of the hated rat race of monotony, right? So, why create the same type of business of your own?

Instead, spend some time questioning yourself and what you want to get out of your Etsy business. Especially the 2 questions below…

What to Sell on Etsy: The BEST Categories

What do you enjoy creating?

If you like to crochet or knit, consider selling headbands, hats, mittens, scarves, etc. Or if you’re really good at it, sell more intricate designs like sweaters, afghans and baby clothes. 

Like to doodle? Consider opening a stationery business (like mine!) or use your designs to make fun t-shirts, coffee mugs or even home décor.

You might also like:

  • How to Sell on Etsy: Opening Your First Shop
  • 7 Ways to Promote Your Etsy Shop and Get More Sales
  • 10 Things I’ve Learned After 10 Years on Etsy

What could you spend hours doing everyday?

Again, you have to love what you are doing!

When you sell on Etsy, you are the designer, creator, maker, curator, secretary, receptionist, marketer, advertiser, boss and well, everything.

You are your Etsy business and you’ll wear a lot of hats. Make sure you really believe in your business because it will become your life.

Now, that you’ve figured out what you want to do, let’s see how you can fit your craft into the best categories on Etsy…

What to Sell on Etsy: The BEST Categories

What to Sell on Etsy: The Best Categories


People are going to keep having babies, so why not get a piece of the action and sell some baby related items. Regardless of your craft you’re sure to be able to come up with something baby! Here’s a few ideas…

  • Announcements/Shower
  • Blankets
  • Clothes
  • Toys

Clothing & Accessories

Clothing styles come and go…people get fat and they get skinny. They ALWAYS need more clothes for some reason or another. So give it to them! Whether you like to crochet, knit or sew you have the ability to come up with your very own fashionable clothing line. Here’s a few ideas…

  • Sweaters
  • Scarves
  • T-Shirts
  • Vintage
  • Leggings
  • Pajamas

Craft Supplies

Not so crafty, but love craft supplies? You can sell on Etsy, too! Here’s a few ideas of the best selling categories in supplies…

  • Jewelry making
  • Sewing supplies
  • Fabric cuts
  • Patterns

Home Decor

Got an eye for interior design? Why not make and sell home decor? People redecorate their homes about as often as they buy clothes these days. Here’s a few ideas of the most commonly replaced home decor items…

  • Pillows
  • Blankets/throws
  • Wall art/paintings
  • Decorations


Enjoy making jewelry? It’s a BIG seller on Etsy! Whether you like to make rings, necklaces, earrings or even broaches and pins, there is someone on Etsy who wants to buy it. Here’s the most commonly sold styles…

  • Casual
  • Day-to-day
  • Elegant
  • Kids

Paper Goods

Are you a paper fiend like me? Well, pull out your scissors because there is a HUGE demand for paper goods on Etsy. Here’s the most popular categories…

  • Greeting cards
  • Invitations
  • Stationery
  • Party decorations


Not so crafty, but got an eye for vintage styles? The Vintage category on Etsy is booming, so why not jump in on the action? Here’s what the people want…

  • Clothing
  • Posters/Prints
  • Music
  • Toys


Just like having babies, people are not likely to stop getting married. And this is a BIG paying market, my friends. For some reason as soon as a product says “wedding” it’s marked up ten-fold. So, join in and start creating some of these popular wedding products…

  • Dresses/Veils
  • Decorations
  • Invitations
  • Gifts
  • Everything wedding

I hope these ideas help you decide what to sell on Etsy. It’s not necessarily easy to run your own craft business, but it’s so worth it!

Recommended Reading:

What to Sell On Etsy: The Best Categories

Have a Spectacular Day!



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